International Business- Assignment 4 Essay - 1200 Words

To: Reader From: Nicole Ki Date: June 26, 2014 Re: International Business- Assignment 4 Questions 1. Discuss the implications of globalization on the food industry in China. 2. What makes China so attractive to U.S. food companies? Discuss why it is important to gain 3. Reflect on the standardization versus adaptation debate as it relates to marketing fast food and processed food in China. Using the ‘4Ps’ of marketing, discuss how companies should approach the market. Which elements in the marketing mix can be standardized? Which elements must be adapted to suit local preferences? See http://www.mindtools.com/pages/article/newSTR_94.htm 4. How is Western culture influencing China’s culture? Discuss how companies†¦show more content†¦Third would be the reaction to the spread of globalization, there will be also be a permanent and growing interest in all things regional, local and authentic in the world of food. Organizations such as the Slow Food movement will continue to expand, and as well we will continue to see growth in artisanal products and heirloom fruits and vegetables. But the important thing for all of us in the food business to remember here is that authenticity is not an objective status but, rather, a fabricated designation referring to a product, process or way of doing to which certain critical parties (food critics, experts, artisans, craftspeople, the food industry) have lent their support. Lastly and the most troubling of all, we believe were going to witness a long, steady decline of consumer interest in many of the legacy brands that dominated the American commercial landscape of the past century. In one sense were already witnessing this phenomenon with declining center store sales and the rise of private label brands such as Trader Joes, but a more fundamental problem is that the consumer of tomorrow is going to be thinking in terms of preparations, flavors and ingredients rather than branded food products. Packaged cookies, canned soups and frozen dinners will be replaced by desires for Biscotti, Fett uccini Alfredo, Chicken Mole or Rasam soup. 4. The Western Culture is influencing China by foreign directShow MoreRelatedMkt 505 Assignment 1 Global Business Today700 Words   |  3 PagesMKT 505 ASSIGNMENT 1 GLOBAL BUSINESS TODAY To purchase this visit here: http://www.activitymode.com/product/mkt-505-assignment-1-global-business-today/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 505 ASSIGNMENT 1 GLOBAL BUSINESS TODAY MKT 505 Assignment 1 - Global Business Today – The Hofstede Study Refer to Hofstede model in Chapter 4 of the Textbook and the Global Business Today Interaction, and complete this assignment.Note: the Global Business Today Interaction can be found in theRead MoreWhy Do Many Mncs Continue to Recruit Internally from the Home Country Instead of the Local Labour Market When Seeking to Hire Managerial Staff for Overseas Subsidiaries? What Are the Limitations of This Approach and How1533 Words   |  7 Pagesapproach in various aspects of the process. 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